The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Agency-Initiated & Originated Projects
Looop
Agency: H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm
Client: H&M Category: Agency-Initiated & Originated Projects
Cinema Artois
Agency: AB InBev draftLine / Mexico + AB InBev Grupo Modelo
Client: Stella Artois Category: Agency-Initiated & Originated Projects
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Agency-Initiated & Originated Projects
Award:
2021 In-House Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_013M
Award:
2021 In-House Merit Award
Agency:
H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm
Client:
H&M
Title:
Looop
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_014M
Award:
2021 In-House Merit Award
Agency:
AB InBev draftLine / Mexico + AB InBev Grupo Modelo
Client:
Stella Artois
Title:
Cinema Artois
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_016M